Background: This site was getting almost no traffic, even though it was registered in early 2014. The owner had spent a good amount of time on this site and built out a considerable number of pages, however, it wasn’t getting hardly ANY traffic.
Audit: The first thing we always do is audit the site to see if it has any major underlying issues. This site had no penalties, it just never ranked page 1 for the target keywords. It also had no over optimization, they just didn’t have many links. Ahrefs shows organic keywords but it doesn’t tell the whole story – We could see that the site had keywords in the top 100, but that’s not as important in being in the top 10. That’s where our “easy wins analysis” REALLY COMES IN HANDY.
Easy Wins Analysis: With our easy wins analysis, we look for keywords that are ranking somewhere in Google, but not in the top spots where most of the traffic is. If we can identify these, we can push them up and see quicker traffic gains. For this site, we identified 1001 easy wins keywords, ranking mostly on page 2-3 with traffic between 10 – 9,400 monthly searches, with CPC between about .50 cents – $6. This site had ENORMOUS potential, but since the site wasn’t cracking page 1, it wasn’t getting much love.
Content Gap Analysis: With the content gap analysis, we look for competitor keywords that the site isn’t targeting yet, and this becomes the basis for our content creation. For this site, we found 103 keywords volume between 150 – 2900 monthly searches, with similar PPC costs to the easy wins. We worked with the client to pick out high priorities and selected some keywords based on their industry trends knowledge (This is why we work WITH the customers to understand business goals).
Month 2 – Very Similar
Month 3 – Similar, but got more anchor text diversity
Since this site had a decent amount of content already, and had so many opportunities for easy wins, we really focused on getting those easy wins up to page 1.
When we were able to do this – The traffic exploded:
This was only 3 months of work and this site has a ton more potential. In the next 3 months, we’ll begin linking some high-volume keywords that we used for content. This site is set up for domination in their niche!